In today’s dating world, people have more choices than ever but less clarity on how to choose. Apps promise access, but not alignment. Social media often portrays couples as thriving but rarely reveals how they built something lasting. Loneliness grows. Confusion lingers.
Date Like a Brand meets the moment with modern dating advice built on marketing strategies, authenticity, and evaluation techniques.
“We’re overwhelmed with options but starved for connection,” says Vince Hudson, author of Date Like a Brand. “The dating world has changed dramatically, but most people are still winging it.” A 30-year veteran of brand management, Hudson has helped launch iconic products at Procter & Gamble, American Express, and Meta. He has led billion-dollar brands and mastered the psychology of why people choose, trust, and remain loyal. Now, he’s applying that insight to love through strategic dating.
Date Like a Brand introduces original relationship frameworks designed to give readers practical tools for understanding and building love. At the center is the DVP, your Dating Value Proposition. The concept helps individuals define what they uniquely offer in a relationship and what they need in return. It challenges readers to think about dating with the same purpose, clarity, and intention they would apply to launching a brand: What’s your story? Who is your ideal audience? What kind of connection are you trying to build?
Another key framework is the PDF Triangle, a modern reimagining of Sternberg’s classic Triangular Theory of Love. In Date Like a Brand, the three essential components are reframed as PassionSHIP, DecisionSHIP, and FriendSHIP. This updated model reflects the dynamics of real relationships in today’s world. PassionSHIP covers chemistry and physical attraction. DecisionSHIP speaks to commitment and shared goals. FriendSHIP centers on emotional intimacy and mutual respect.
Together, these elements help readers recognize when they’re stuck in a situationship rather than a friendship or relationship and provide clear insight into how to move out of this incomplete “SHIP” and into something that lasts. The tools support the creation of a complete, balanced relationship rooted in intentional dating.
Date Like a Brand isn’t just a read. It’s an experience. The DLAB app offers personalized dating and AI coaching in real-time, transforming concepts into actionable progress.
“The book is the framework,” explains Hudson. “The app is your coach. Together, they give you modern dating advice that’s actionable.”
Readers gain access to daily exercises, value assessments, and real-time feedback. The result? Intentional dating is rooted in self-awareness, emotional intelligence, and strategic decision-making.
Hudson’s own path shaped the work. Raised by parents who modeled almost 60 years of marriage, and being solidly married for 15 years, he has lived the highs and lows of dating, partnership, and fatherhood.
“I’ve been single, married, and everything in between,” he states. “I wrote this book after living the principles of real relationships and helping others do the same.”
Even his daughters joined the process. “They became my creative directors,” he laughs. “They told me what the cover should look like, and helped with some song lyric quotes I have in the book that would be more relatable to Gen-Z.
Date Like a Brand isn’t merely about tips and tricks. It’s about building your personal brand by knowing who you are, what you offer, and how you show up.
Hudson says that this isn’t about pretending: “It’s about becoming. You attract better love when you understand your own story.”
By merging relationship frameworks with tech-driven tools like the DLAB app, Date Like a Brand bridges head and heart.
“It’s not a fairy tale,” Hudson concludes. “It’s a plan.”
Discover the whole experience by downloading the app at DateLikeABrand.com and reading the book that’s already being hailed as one of the best dating books of 2025.
“I’ve watched Vince Hudson apply world-class brand strategy for decades on some of the world’s best brands. In Date Like a Brand, he brings that same purpose and passion to relationships—with powerful, provocative insights that only he could deliver.”
“Vince Hudson doesn’t just shift the dating conversation—he rebrands it. Date Like a Brand offers the kind of strategic frameworks we use to launch cultural movements, now applied to love. I’m living these principles, and they’re a game-changer. If you want to approach relationships with the same intentionality that drives brand success, this is your new playbook.”
“I was lucky enough to know Vince—and get the blueprint for this framework—long before it became a book. I was at a life stage where I needed to relaunch my dating brand with intention. Using these principles, I found clarity, showed up with purpose, and built a relationship that blossomed into a beautiful marriage and family. This isn’t theory—it’s a framework that works.”