One hundred years ago, our great-great- grandparents simply married the girl or boy next door. Compatibility and true love didn’t always play into the equation. Today’s expanded dating world should make finding the ideal partner easier than ever. Somehow, though, the task of finding the right mate has become more difficult instead.
Modern dating is a marketplace one where attraction, perception, and positioning matter just as much as compatibility. Yet, most people approach dating with no real strategy, leading to confusion, mismatches, and wasted time.
But how might things change if you could apply the proven principles of brand management to your love life? The world’s most successful brands don’t rely on chance. They analyze, position, and optimize to achieve their goals.
